Cobya is a good example of a distorted typeface, as is Glitch.Ĭolor has always been one of the most important elements in design.
A well-designed distorted font will remain completely legible even though it has been completely manipulated. This typography trend takes existing fonts and gives them a twist, either by knotting or melting letters, or shifting the form of the letters into something completely new. Distorted Typographyĭistortion is similar to experimental typography, if not as far out. By making slight adjustments such as increasing the weighting or space between the letters, or justifying a certain letter to sit slightly higher or lower than the others, brands can build a memorable and instantly recognizable typeface. Looking to add a little something extra to an already established font? Flared fonts are a great way to take a serif or sans serif typeface and give it that dash of brand personality. Legibility needs to remain, but past that there are no real rules or guidelines to follow. Experimental typography will look to break the mold of expected typography and instead give the designer freedom to create something truly one-of-a-kind. This can be achieved in a number of ways: Experimental Typography Good designers will lean into this, enabling brands to adapt existing typefaces into quirky, interesting fonts that reflect their brand personality. The stretched-letter typography trend of 2022 will continue to evolve, giving rise to bespoke fonts. Other fonts have been created purely to make the most of the 3D effect, beautifully blurring the line between typography and design.
Using basic design software, any font can be converted into a 3D rendition of itself. Because it exists in a 3-dimensional space, this is an excellent typeface choice for video and animation or when used on a flat, single-color background. The bold lettering quite literally stands out and is, more often than not, the main focal point of the design or advertising piece. This stylish serif typeface is both nostalgic and timeless.ģD typography has been a popular choice with designers since 2021. Thick lines, exaggerated letter edges and all the right curves in all the right places, the Saturday Night font family instantly brings that old-school feel-good factor. This classic multi-line font is the go-to font for creating that perfect retro feel. Our 3 most popular vintage fonts include: The selection of the color and font must harmonize with the brand and its purpose without this natural cohesion, any effect other than visual appeal will be greatly reduced. When paired with the right pastel color palette, the aesthetic strength of a vintage font is imposing and impressive. Vintage fonts can also be used to give brands a sense of weight and class. Sans serif typefaces do not - hence sans). (What’s the difference, you ask? Serif typefaces have those decorative tapers and lines at the hard edges of every letter. The reasons for the shift are twofold: sans serif typography has become largely saturated, and the callback to the traditional serif fonts creates a strong nostalgic tie.
After years of minimalist designs in fonts, trends suggest that 2023 will see a shift towards classic and elegant serif fonts. The more contemporary sans serif is starting to fall out of favor in comparison to the timeless serif typeface. These are our picks for the 6 biggest typography trends for 2023: Trend #1: There’s a New Serif in Town You can also consult the experts and get a range of branding services tailored to your business with Superside.
#Classic serif typeface how to
Trend #6: Using Typography for Information and EmotionĪs for how less recognizable corporations can make the most of typography in their marketing and UX, it’s important to be aware of the latest typography trends and how to use them. Trend #4: The Rise of Unique and Interesting Typefaces
Trend #3: 3D Typography Isn’t Going Anywhere Two well-known examples are Coca-Cola using their iconic typography as the main design element in their ‘Share a Coke With’ campaign, and Google’s continuation of the ‘o’s’ to become Goooooogle when users click past the first search results page. Typography is a key marketing tool and an important part of any UX design. Typography accounts for more than just combining popular fonts with complementary colors. Have you ever heard the phrase “It’s not about what you say, it’s about how you say it”? That’s true of typography (well, almost: what you say still matters very much).
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